Lead Status
Lead Status is a dynamic indicator reflecting a lead's engagement and conversion readiness based on completed activities and scoring.
Lead Status is a dynamic reflection of lead activity and scoring, providing a comprehensive snapshot of a lead's journey. Tailored to specific activities and associated scores, it categorizes leads based on their engagement level and readiness for conversion.
Activity-Based Status:
Lead Status is influenced by the completion of certain activities, offering insights into a lead's responsiveness and interaction with your business. Activities such as website visits, email opens, and other key engagements contribute to the determination of lead status.
Scoring Criteria:
The lead scoring system plays a pivotal role in shaping the Lead Status. As leads accumulate scores based on their behaviors, the Lead Status dynamically adjusts to signify their progression in the sales funnel. Higher scores indicate increased engagement and conversion potential.
Types of Activities:
The Lead Status takes into account a range of activities, from basic interactions like form submissions to more significant engagements such as product demos or webinar attendance. Each activity type contributes to a nuanced understanding of lead engagement.
Quantifying Activities:
Lead Status is not solely binary; it quantifies the volume and intensity of activities. The more a lead engages in meaningful actions, the higher their score and the more advanced their Lead Status, guiding your team on the optimal approach for conversion.
Strategic Insights:
Understanding the correlation between lead activities, scores, and status provides strategic insights. This knowledge empowers your team to tailor communication, prioritize leads effectively, and implement targeted campaigns based on the lead's unique journey and engagement history.
Lead Status, thus, serves as a real-time indicator of a lead's receptiveness and potential conversion readiness. By blending activity-based insights with scoring dynamics, it offers a nuanced and strategic approach to lead management, ensuring your team focuses efforts where they are most likely to yield successful outcomes.
Here is the list of Default Lead Status
Prospect Pioneer
Browse Explorer
Cart Initiate
Order Apprentice
Verified Shopper
Deal Seeker
Wishlist Wrangler
Click Trailblazer
Shopper in Waiting
Customer in Training
Loyalty Luminary
Frequent Buyer
Checkout Champion
Registered Regular
Pro Purchase
VIP Patron
Prime Partner
Loyalist Legend
E-commerce Enthusiast
Last updated